Brand Awareness Calculator

Measure and track your brand awareness metrics to understand how well your target audience recognizes your brand.

Input Data

Total Survey Respondents

Unaided Awareness Count Number of respondents who mentioned your brand without prompting

Aided Awareness Count Number of respondents who recognized your brand when prompted

Total Target Market Size (Optional) Estimated size of your total target audience

Previous Unaided Awareness (%)

Previous Aided Awareness (%)

Previous Total Awareness (%)

Enter your data and click "Calculate Brand Awareness" to see your results.